DSCR & non-QM · Paid media · Lead generation

Mortgage leads at $50–100 instead of $300+.

We build the paid media engine behind some of the fastest-growing DSCR and non-QM programs in the industry. Owned funnels, better lead quality, and cost-per-funded that actually pencils.

Book a 15-minute intro call → See case studies
Active clients National DSCR & reverse mortgage lender · Top-tier non-QM & reverse mortgage lender
Across active client accounts
$84
Blended CPL
vs. $250+ industry avg
1,360+
Qualified leads
Delivered across active clients
72%
CPL reduction
Launch month vs. best month
13mo
Sustained performance
Not a one-month lucky run
Who we work with

You're the right fit if…

✓ You should talk to us
  • You originate DSCR, non-QM, bank statement, or investor loans and want to scale volume
  • You're paying marketplace prices (LendingTree, Zillow, Bankrate) and the unit economics aren't working
  • You're running in-house paid media that's stuck north of $200 CPL
  • You have an LO team that can actually work paid leads — fast response, tracked pipeline
  • You're doing $5M–$100M+ in annual origination and want a partner who knows the vertical
✕ We're probably not a fit
  • You're purely conventional conforming — margins are too thin for our model to pencil
  • You want a 30-day trial — this takes 90 days to prove out honestly
  • You don't have a CRM or consistent lead response — we can't solve intake problems with better ads
  • You're shopping for the cheapest agency
How it works

A 90-day engagement, built around your pipeline.

No 12-month contracts. No deliverable bloat. Three phases, each with a clear output, so you always know what you're paying for.

01
Week 1

Audit & benchmark

We pull the numbers on your current paid media, tracking, and conversion path. You get a written benchmark report in week one so we're working from a shared baseline.

Deliverable: one-page benchmark report
02
Weeks 2–4

Build the funnel

Landing pages on your domain, ad creative, HubSpot or CRM-synced conversion tracking, and server-side event forwarding to Meta and Google. Everything you own at the end of the engagement.

Deliverable: live campaigns, tested and QA'd
03
Weeks 5–13

Scale what works

Weekly optimization, creative iteration, and bid strategy refinement tuned to your pipeline data — not just form fills. We optimize to funded loans, not vanity metrics.

Deliverable: monthly funded-loan attribution report
Case studies

Proof across active client accounts.

Different engagements, different timelines — same playbook.

National DSCR & reverse mortgage lender · 13 months
From $214 to $60 CPL —
and held it for a year.

The client came to us with a DSCR program that needed paid volume. Thirteen months later, they've generated 1,233 qualified leads at an $86 blended CPL — well under the $250+ industry benchmark.

The story isn't a lucky month. It's disciplined testing: eight campaign variants run, five killed on the data, one scaled. That's the difference between $86 blended CPL and $180+.

Download case study (PDF)
1,233
Leads delivered
$60
Best month CPL
72%
CPL reduction
13mo
And counting
Top-tier non-QM & reverse mortgage lender · 23 days · In progress
$64 CPL in 23 days —
no learning phase needed.

Using a playbook refined across multiple DSCR programs, we launched this account straight past the $200+ learning phase. Week 1 came in at $84 CPL. By week 3, we were at $54.

Same approach, faster result. That's what happens when the campaign structure, keyword set, and bid strategy are proven before day one.

Download case study (PDF)
132
Leads in 23 days
$54
Best week CPL
14d
Ramp to <$65 CPL
0
Campaigns killed
Most agencies spend six months finding a $100 CPL. We spent three months finding $75, then another nine months optimizing to $60 — and we killed five failed tests along the way without torching the account.
Before you ask

The questions every lender asks us.

What loan products do you work with?
We focus on DSCR, non-QM, bank statement, ITIN, fix-and-flip, and investor loan programs — anywhere the borrower profile supports higher-margin origination and the economics give paid media room to work. We don't run conventional conforming; the margins don't support our pricing.
Who owns the ad accounts, landing pages, and creative?
You do. Everything we build lives under your domain, your ad accounts, your brand. If the engagement ever ends, nothing goes dark and you keep what we built. We've been on the other side of agencies that hold accounts hostage, and it's not how we operate.
What's the minimum ad spend?
$7,500 per month. That's the floor where we can reliably generate statistical signal inside 30 days and build optimization velocity from there. Most clients ramp higher over the first 90 days as performance proves out.
How does the engagement work?
90-day initial engagement with a monthly retainer. Ad spend is separate and billed directly to your card — we never touch client media budgets. After the initial 90 days, it's month-to-month.
How is this different from LendingTree, Zillow, or Bankrate?
Those are lead marketplaces — the same lead typically goes to multiple lenders, and you don't own the funnel or the audience. We build you a direct funnel: your creative, your landing pages, your CRM data. Different economics, different quality, and an asset you actually own over time.
What happens on the intro call?
Fifteen minutes, screen share. We walk through real dashboards from active accounts (with anything identifying redacted), show you the CPL trends and ad creative, and talk through what a program built on your numbers would look like. No slide decks, no salesy framing — just showing what actually works.

See what $50–100 DSCR CPL looks like for your shop.

Fifteen minutes. Screen share. Real dashboards from active client accounts — the numbers, the creative, the funnel. That's the call.

Book a 15-minute call → ben@bridgelineleads.com